The move was seen as part of Google’s efforts to overtake Microsoft in the mobile office software market. The set of mobile office applications with which users can create and edit documents online previously cost $14.99 for the Quickoffice Pro version, and $19.99 for the Pro HD version. So far, it looks like the challengers are mostly relying on so-called “freemium” strategies to attract customers.Ī significant example is Google, which began handing out its Quickoffice mobile application, free of charge, in September 2013.
After reigning for nearly two decades in the global personal computer office suite market, Microsoft is facing challenges from new contenders seeking to carve out bigger slices of the pie in the market for mobile productivity applications.
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